Wednesday, 21 November 2012

How to make your video pitch


Watch this video on how to create an elevator pitch.

So what is your pain statement?
What problem are your photographs going to solve for your chosen magazine?

What's your value proposition? How do your photographs solve the problem for the magazine? What's soo good about your photographic idea?


Remember to keep it succinct!
Make sure it's easy to understand!
Make sure it's clear why your idea will help sell more copies of the magazine this month!
Also explain technically how you are going to create the shots: Props, locations, people, etc
Don't forget to use your Mood Board to help illustrate your presentation. 

Example of Photography Presentation

Wednesday, 4 January 2012

TASK 1: Applications of Photography

Produce and present a prezzi presentation or an illustrated videocast (use found footage, narrated by you, graphsics video clips etc), which looks at different applications of photography. Focus on a least two areas of photography, you can choose from the following:

  • War photography
  • Fashion Photography
  • Music Photography
  • Wedding photography
  • Product Photography
  • Architectural Photography
  • Travel Photography
  • Fine Art Photography
  • Documentary Photography
  • Forensic Photography.

For each you need to explain the process of how the photographer works. Where does their work come from? How do they make money? What is the purpose of their photography? How are their photographs used? How do the photographs effect the viewer?

Monday, 2 January 2012

Rankin: Fashion Photographer









Watch this documentary. Explain the role of the fashion photographer. How are Rankins photographs used in a wider context? Where do his images get used and how? How does Rankin work with his clients and his models? Write this into a blog post.

Analyse a fashion image from a magazine or from the internet. What was the photographer trying to achieve? How was the image constructed? Were the photographers intentions realized?

Annie Liebovitz